India, January 2, 2024:- Divine, a leading astrology app in India, has witnessed phenomenal growth in the past year, driven by strategic improvements in technology, marketing, and user experience. This press release highlights key achievements and upcoming plans, showcasing Divine’s commitment to evolving the astrology arena in India.
- Exponential User Growth: Divine has witnessed a phenomenal increase in user registrations within the last quarter. This surge is attributed to strategic marketing efforts targeting potential users and a data-driven approach to user acquisition.
- Enhanced Astrologer Quality: Divine has implemented a rigorous two-round interview process and a quality monitoring team to ensure users connect with qualified and reliable astrologers. It has led to a hike in the quality of astrologers on the platform.
- Data-Driven Optimization: Divine leverages data analytics to understand user behaviour and optimise app features. It includes algorithms for matching users with the right astrologers, improving chat satisfaction, and increasing user retention.
- Focus on Chat Consultations: Recognizing the user preference for chat-based consultations, Divine has seen a significant growth in chat orders compared to call consultations. The platform prioritises chat growth to boost profitability.
- Personalised User Journey: Divine is moving away from a one-size-fits-all approach. Users now receive personalised recommendations, special offers, and app notifications based on their individual needs and preferences. It enhances user engagement and conversion rates.
- Financial Growth: Divine’s commitment to data-driven strategies and user-centric improvements has translated into significant financial success. The company has an average monthly growth in earnings over the past year.
- iOS Launch: Divine plans to launch its app on iOS this year, expanding its reach to a wider audience.
- Advanced Algorithm Development: The company will continue to invest in developing AI-powered algorithms for astrologer filtering, personalised recommendations, and improved user matching.
- Marketing Expansion: Divine will diversify its marketing channels and implement targeted campaigns to attract high-intent astrology users.
- Kundali Integration: Integrating Kundali data within the app will offer users deeper astrological insights and personalised guidance.
Divine is at the forefront of transforming the astrology app experience. By prioritising user needs, leveraging data insights, and continuously innovating, Divine is poised to become a leading platform for reliable astrological guidance and personalised consultations in India.
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